B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.The buyer's journey refers to the… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also various other facts regarding contemporary B2B marketing. We discuss exactly how the purchasing journey is now totally fragmented and also the way that community structure can aid marketing professionals retake control of t… Read More